Komunikasi Elemen Sekolah dan Masyarakat dalam Upaya Peningkatan Mutu Layanan

Abstract

The purpose of this study is to describe the communication between school and community elements in an effort to improve service quality at SMA Muhammadiyah Kendari. Qualitative research applies a descriptive approach. Research informants are: principals, teachers, and the community (student guardians). Data collection techniques using observation, interviews, and documentation. Data analysis went through three stages, namely: data reduction, data display, data conclusion and verification. Meanwhile, the validity of the data is carried out by triangulation of sources and triangulation of techniques. The results of the study indicate that communication between schools and the community in improving the quality of services at SMA Muhammadiyah Kendari, namely: 1) integrity, namely providing integrated information to the community; 2) continuously. Periodic communication; 3) comprehensive or there is no special application in communicating with the community; 4) building, meaning that the resulting communication gives hope for improving the quality of education; and 5) adjustments in communication are needed in introducing school programs.